Shoppers seek non-toxic, eco-friendly ingredients that are gentle on skin and better for the planet in their everyday routines.
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Shoppers seek non-toxic, eco-friendly ingredients that are gentle on skin and better for the planet in their everyday routines.
K-beauty’s emphasis on layering hydration and using gentle formulas continues to shape how people care for their skin worldwide.
Innovative applicators now include cooling effects to reduce puffiness while blending foundation for smoother and more refreshing makeup.
Hard, defined brows are out as brushed-up, natural arches become the new standard for face-framing beauty.
